You can pile genre names on this all you want, but at it’s core it’s a very clever pop tune. Erothug’s style reminds me of Friendly Fires and Jimmy Edgar, and he sings and produces entirely non-ironic r’n’b styled electronic pop in an Australian way, like Oscar ‘n’ Martin and Collarbones.
I think the real strength of this is that you can’t tell how commercial or how alternative it wants to be. It straddles the two pretty well.
We all pretty much know that ‘aquacrunk’ means essentially nothing, but now that I’ve said it you’ve got an idea of what this tune is going to sound like. The debut EP ‘Galactic Neckbreaks’ from Dutch (?) producer Eloq reminds me of producers like Rustie and Slugabed with his bright colours, his tough bass and sloppy drum rhythms. Eloq sets himself apart with European pop sensibilities and killer hooks that will leave you trying to sing the pitched-up vocals as you potter around the house.
I’ve been toying with the idea of starting a blog for Liquid Electric for about a million years. This song pushed me over the edge. Bangerrrr.