Friendships turns ‘I’m Scared You’ll Never Leave’ into a pumping juke track with a lot of motion, moving through the draggy pads and sluggish vocals into a high energy kick drum workout.
You can pile genre names on this all you want, but at it’s core it’s a very clever pop tune. Erothug’s style reminds me of Friendly Fires and Jimmy Edgar, and he sings and produces entirely non-ironic r’n’b styled electronic pop in an Australian way, like Oscar ‘n’ Martin and Collarbones.
I think the real strength of this is that you can’t tell how commercial or how alternative it wants to be. It straddles the two pretty well.